There is no person in the world who has not been affected by the digital transformation, and with companies this would be no different. But do you know what “Digital Transformation” is? In short, it is a process in which technology starts to assume an essential role in business to ensure better performance and results.

At the moment we are living this theme has never been so important, in all aspects. For this reason, you need to understand exactly what this transformation means, what its impact on society is, and how to put it into practice within your company.

In this article, we will talk about:

  • What is Digital Transformation?
  • The importance and impact of this practice on society;
  • Advantages with the application of this process;
  • How to apply digital transformation in a company.

Reading time: 13 minutes.

What is Digital Transformation?

It is the process that integrates digital technology into all of a company’s processes, solving common day-to-day problems, such as drops in performance, productivity, agility, and effectiveness. This is done so that the company improves its performance, increases its reach, and ensures better results.

But those who think that this transformation is as simple as it seems are mistaken. It generates deep and significant changes; the company will need to reinvent itself to make this process work.

Digital transformation radically changes all the processes of a company, such as: in culture, in operations, and in improving the technology already in use, among other aspects. This process can be costly for the company, and it can also take a certain amount of time to adapt.

The importance and impact of this practice in society

The first thing we have to consider is: there is no time! Companies need to adapt to this new reality if they want to evolve and not lose market share.

Digital transformation has a profound impact on society, in general.

To better exemplify what this impact would look like, think about how the use of technology is transforming our lives every day. With each passing year new technologies appear and are implemented in our lives, remember how it was 10 years ago, or better, 20 years ago, a lot has changed since then, things that didn’t even exist a few years ago are now essential in your life.

Everything has become faster, the volume of information is infinitely greater than before and is constantly increasing, this makes society more demanding than ever, it is used to everything that is easy, practical, and fast.

From this point of view, think about the service you offer, your customer, or future customer, values these three points, if you want to please him you will need to make your business efficient and fast.

Digital transformation is here to help you accomplish this, with it you can optimize various processes, the possibilities are endless, you just need to know how to use this process in the best way.

A great step, for example, is to find out what the marketing trends are for this year, and we have an article about that, click here.

Advantages with the application of this process

Many companies are switching from traditional processes to digital transformation, and this is often not just because companies want to transform and evolve, but because they need to in order to survive.

The market has come to expect companies to conform to society’s current way of life.

A company that embraces change and adapts faster to this digital transformation has the potential to be more successful than ever before. This is because digital transformation, at its core, means examining all aspects of a company and figuring out how to modernize them so that they can continue to evolve as technology evolves.

How to apply digital transformation in a company

The good (or bad) side of Digital Transformation is that there is no single, simplified solution. The change in the relationship between work and technology depends a lot on what your company is like and how it is currently doing, so that a strategy can be made and put into practice.

Despite this point, there are some steps that are important and should be considered by all companies that want to implement digital transformation in their day-to-day operations, some of them being:

Create a strategy that works for your business:

Right at the beginning of the digital transformation process it is important that the company knows what it wants to evolve with this process, what it can use this technology to achieve this goal. Also think about the resources that are to be used, whether it is already in use and should be improved or whether it is necessary to look for new resources. This can even lead to changes in the priorities of projects and ideas within the organization, identifying any problems that might hinder digital transformation efforts.

Give your employees the chance to use and master the technologies:

This point can be tricky, as in the past it was only necessary for employees to learn a process that would be the same for years, however, as technology is constantly evolving, it is necessary for employees to be open to changes in those processes that they use to perform their tasks, as this will make the work more efficient. This also means thinking about the potential of new technologies and how they can be put to much better use.

Abandon the old technologies:

Many companies spend a lot of resources to maintain technologies that no longer bring as much profit as they used to and are not used in today’s market. Depending on outdated technology can be expensive and can bring many problems as well, hampering the company as a whole. It is something that consumes valuable resources that could be applied to more user-friendly technologies that provide a better customer experience and/or drive data analysis faster.

Digital Transformation must come from the top and never be the responsibility of other employees. The company leader must take the initiative in the process, establish a strategy, and execute it. It is a complex process that requires a lot of attention, and for this reason it must start at the top and spread out through all the company’s processes.

It is worth making it clear that the ultimate goal of Digital Transformation is to improve the company’s performance, making it leaner, more efficient and productive, while still satisfying its target audience, but for this to become reality planning is required, so get to work!

If you are interested in the subject, subscribe to our newsletter and receive exclusive content. You can also ask your questions about “Digital Transformation” and how OPTMY can help you on this journey, by talking to one of our specialists, they are always at your disposal.


Sirlene Santana

Sócia e KAM na Optmy. Tecnóloga em Processos Gerenciais pela UniAteneu (2016). Anteriormente, fui Analista de Internacionalização no Centro de Empreendedorismo da Universidade Federal do Ceará. Sou apaixonada por Marketing, principalmente esportivo, e Produção de Conteúdo.

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